DIGITAL VISUALS FOR A CLOTHING BRAND
ODD JANKO
A melange of eccentric, classy and strange, odd Janko draws on elements
of Slovak decorative folk dress and symbolism, and the old Central European charm.
The collection features a range of wearable art creations for grown-up eccentrics, offering an elevated and sophisticated clothing line, infused with the drama
and melancholy of my Motherland.
Because this is my passion project, I create most of my visuals myself.
Death Becomes Them Web/ Social Media Visuals
At odd Janko, I constantly strive to strike the best possible balance between responsible
and environmentally friendly sourcing, production, and quality. In September 2024, I launched the Death Becomes Them line- a collection of upcycled, individually selected vintage and pre-owned pieces, to grow odd Janko inventory in a sustainable and creative way.
DBT 1st Birthday Collection
About the collection
I created this core visual based on the hero piece- the Babushka scarf. I opted for the pink one, as it created a pleasing visual continuation of the branding used on hang tags and responsibility manifesto for social media. I wanted to communicate the playful side of the brand. I used this visual in the newsletter announcing the 1st Birthday collection drop, and it achieved 55% 'opened' with 10% 'clicked' and 18.18% 'ctor' rate. Used in an Instagram reel, this visual achieved 10% higher retention rate than typical.
Social Media Carousel: odd Janko/ DBT Responsibility Statement
The 1st Anniversary of the Death Becomes Them line fell onto the same week as Brighton's Sustainable Fashion Week. I used this opportunity to showcase the collection at the opening night runway show, and introduce the line to new audiences online, focusing on our responsibility and sustainability manifesto. I designed a visual carousel, keeping the colours and ornamentation of the branding used on odd Janko and DBT hangtags for brand continuity. The carousel performed very well and gained above average engagement.
DBT Part Edit Newsletter Graphic
